Supplies, Anyone?
Branded signage and supplies increase awareness of American Express card acceptance, inducing greater charge volume.
I am leading UX to increase order volume for American Express Signage and Supplies.
American Express - Signage and Supplies
THE PROJECT
American Express Signage and Supplies play crucial role to induce greater charge volume. I am leading UX efforts to create delightful shopping experience for American Express merchants.
THE CHALLENGE
Develop commerce system that drive greater sales volume, decrease customer center inquiry, and is easily manageable via CMS system.
MY ROLE
- Establish UX strategy
- Establish team communication strategy
- Lead brainstorming, and white boarding
- Help establish measurable key results
THE Solution
- Establish clear user stories
- Transfer user stories to UI
- Minimize room for user guesswork and error
- Provide clear feedback in UI after user action
Existing Product
- Manual work required for content management
- Not so mobile friendly
- Complex user journey
- Homepage not effecting sales volume
Redesigned Product
- Mobile optimized
- Simplified user journey
- Decreased resource on content management
Target Analytics
Project still under product development.
- Increased order volume
- Decreased abandon rate while items are in shopping cart
- Decreased resource required to manage content.